Introducing Gelish HEMA free Brush-On Builder - the trend everyone is talking about
The nail industry is buzzing, and one product category continues to dominate salons, social feeds, and consumer searches: brush-on builder gels. Gelish is excited to introduce our newest innovation, the Gelish HEMA-Free Brush-On Builder, designed to deliver strength, flexibility, and effortless application with a formula that offers even more comfort for the client and nail professional.
Why Brush-On Builder Is Trending Right Now
Brush-on builders have become one of the most in-demand nail products worldwide, and for good reason. Nail lovers and pros are embracing them because they offer the perfect balance between strength, ease, and speed. Here’s why the trend is growing so rapidly:
1. Easy, Beginner-Friendly Application
Unlike traditional hard gels, brush-on builders apply just like a gel polish. The built-in brush allows for controlled placement, quick shaping, and professional-looking structure without complex techniques. Whether you’re a seasoned tech or new to builder gels, the learning curve is minimal.
2. Stronger Nails Without Bulk
Clients want durability, but they also want a natural, lightweight feel. Brush-on builders reinforce the natural nail, add strength, and help prevent chipping or breakage - all without the thickness of traditional enhancements.
3. Perfect for Short-to-Mid Nail Length
More clients are opting for clean, natural-length manicures with a soft structured look. Brush-on builder is ideal for creating:
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Natural-looking overlays
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Smooth nail architecture
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Subtle extensions with forms or tips
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Stunning, long-lasting manicures
It gives that “your nails but better” aesthetic that is trending heavily on TikTok and Instagram.
4. Versatile for Every Salon Menu
Brush-on builder works beautifully as:
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A standalone overlay
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A strengthening layer under gel polish
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A base for soft extensions
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A quick repair solution for weak or uneven nails
Salons love its flexibility — one product that fits multiple services.
Why Gelish HEMA-Free Brush-On Builder Stands Out
As one of the global leaders in gel innovation, Gelish has taken brush-on builder to the next level by removing HEMA from the formula, while still delivering the performance Gelish is known for.
What makes Gelish HEMA-Free Brush-On Builder special?
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HEMA-free formula for reduced sensitivity potential
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Self-leveling control that allows smooth, flawless application
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Reinforces weak, thin, or brittle nails
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Professional strength without added weight
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High shine and long-lasting wear
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Applies straight from the bottle — no separate brushes needed
This new formula has been created for nail professionals and clients who want a low-sensitivity option without compromising quality, durability, or performance.
Perfect for the “Clean Girl Nails” Trend
Softly structured, glossy, neutral nails are dominating nail inspiration boards. The Gelish HEMA-Free Brush-On Builder delivers exactly that aesthetic: clean, minimal, natural beauty with long-lasting strength. It’s the ideal product for achieving the modern, polished look clients are asking for.
Available in Six Stunning Shades
The new Gelish HEMA-Free Brush-On Builder is now available in six beautiful, wearable shades, offering the perfect match for every skin tone, nail style, and salon service.
